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Notes from the practice: performance, technical SEO, practical AI, and the decisions marketing leaders keep having to make without straight information. Written to be useful whether or not you ever hire us.
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Clear filtersA practical guide to source quality, permissions, citations, evaluation, human review, and the ongoing work behind a dependable internal AI assistant.
A practical way to assess a workflow before choosing an AI tool, including the work, data, risks, review steps, and outcomes worth measuring.
A plain-language guide to what chatbots, automations, and AI agents actually do, where they overlap, and how to choose the simplest useful approach.
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