Technical SEO
Structured data, plainly explained
What schema markup actually does, which types are worth implementing for a business website, and why it is a foundation rather than a growth hack.
5 min read
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Technical questions, answered in plain language
Notes from the practice: performance, technical SEO, practical AI, and the decisions marketing leaders keep having to make without straight information. Written to be useful whether or not you ever hire us.
Technical SEO articles
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Why your redesign lost you organic traffic (and how to prevent it)
Redesigns are the most common self-inflicted SEO disaster. The failures are predictable: URL changes without redirects, deleted pages, and slower templates. All preventable.
8 min read
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